Your brand is the visual extension of your business. It leaves a subconscious impression in the minds of the public. A lasting impression for your business helps generate referrals and leads.  These new clients are invaluable to a start up business. Generic stock logos, although cheap, can dilute the value and confuse your audience. An exclusive logo and brand development will set you apart from your competitors. It helps boost the morale of business owners creating a new confidence when sharing their logo with others.